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Online Reviews
Statistics show:

72% of customers won’t take action until they read reviews.

89% of consumers read reviews on their smartphones.

88% of executives consider reputation risk as a top business issue.

77% of users don’t trust reviews older than three months.

Reviews are the third most influential ranking factor for Google’s local pack

73% of consumers think written reviews are more important than star and number ratings.

95% of travelers read reviews prior to booking.

a hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% boost.

91% of millennials trust online reviews as much as friends and family.

Local businesses have an average of 39 Google reviews.

Google accounts for 57.5% of all reviews worldwide.

72% of customers won’t take action until they read reviews.

15% of users don’t trust businesses without reviews.

Best-selling products and services have a 4.2-4.7 rating

More than half of consumers won’t use a business if it has less than a 4* rating.

Reviews are the most crucial part of the purchase decision for 90% of US customers.

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